III / Jack Ruby Talks Business with the New Girl:
November 21, 1963
I will say this only once to you, I promise: business
is business. It’s nothing personal. All business
is good business. You heard of selling the sizzle,
not the steak? Be sure you’re only sizzle. Nothing but.
They’re hungrier than that, they can beat it somewhere else.
I run this place so clean, some nights people hear it squeak.
Smile all you want, but no life stories, ever. I never knew
a smile that hurt, but keep your real name to yourself.
And when you hear whatever name you’re going by tonight,
it’s your turn to dance. And you dance. With class. Like
nobody’s business. You make your entrance, hit your mark,
and get it done. And let’s face it: the music
isn’t much. But it’s all yours. Do what you can.
And somebody thinks he knows how to soften you up with sweet
talk or a roll of bills, remember: you always know better.
This is no business to make that kind of mistake in.
Take it from me: you don’t want to walk into anything
you can’t talk your innocent-enough way out of.
And if there’s trouble you didn’t see coming, don’t worry.
That’s what I’ll be out there looking for. I may be incognito,
just another hat in the crowd. But if you want to know the truth,
all you have to do is ask. You say Jack and I swear
I’ll come through. Say the word, and some guy’s as good as dead.
He’ll learn fast: guys like him are our business, and who we are
is really none of his. As long as you’re working for me,
you’re covered. Partners. No matter how it has to mostly seem.
Yeah, you’re the one who’s out there at point-blank range,
but I will never leave you twisting in the wind, whichever way
it’s blowing that night, alone in any of this business.
*
IV / The Difference a Day Makes
V / Jack Ruby Spends His Last New Year’s Eve with His Sister
*
From Jack Ruby's America
November 21, 1963
I will say this only once to you, I promise: business
is business. It’s nothing personal. All business
is good business. You heard of selling the sizzle,
not the steak? Be sure you’re only sizzle. Nothing but.
They’re hungrier than that, they can beat it somewhere else.
I run this place so clean, some nights people hear it squeak.
Smile all you want, but no life stories, ever. I never knew
a smile that hurt, but keep your real name to yourself.
And when you hear whatever name you’re going by tonight,
it’s your turn to dance. And you dance. With class. Like
nobody’s business. You make your entrance, hit your mark,
and get it done. And let’s face it: the music
isn’t much. But it’s all yours. Do what you can.
And somebody thinks he knows how to soften you up with sweet
talk or a roll of bills, remember: you always know better.
This is no business to make that kind of mistake in.
Take it from me: you don’t want to walk into anything
you can’t talk your innocent-enough way out of.
And if there’s trouble you didn’t see coming, don’t worry.
That’s what I’ll be out there looking for. I may be incognito,
just another hat in the crowd. But if you want to know the truth,
all you have to do is ask. You say Jack and I swear
I’ll come through. Say the word, and some guy’s as good as dead.
He’ll learn fast: guys like him are our business, and who we are
is really none of his. As long as you’re working for me,
you’re covered. Partners. No matter how it has to mostly seem.
Yeah, you’re the one who’s out there at point-blank range,
but I will never leave you twisting in the wind, whichever way
it’s blowing that night, alone in any of this business.
*
IV / The Difference a Day Makes
V / Jack Ruby Spends His Last New Year’s Eve with His Sister
*
From Jack Ruby's America
By David Clewell
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